Efterklang Developed Pop-up Installation in Berlin – Sunday & Monday

Location:
Michelberger Hotel - Backstage - address

Sunday, 19. September
- On Display 12:00 to 22:00
- Opening Reception 14:00 - 17:00 - join us for this! Rasmus will be there. Free coffee on Efterklang!

Monday, 20. September
- On Display 12:00 to 22:00

‘Hold Me Close When You Can’ is the 3rd single to be released from Efterklang's 6th album entitled Windflowers (out Oct. 8th on City Slang - pre-order here). The single and video will premiere Monday Sep 20th worldwide (pre-save here), but before that you can experience the song, video and the more than 1000 photos that formed it in an installation set up exclusively at Michelberger Hotel in Berlin. 

‘Hold Me Close When You Can’ was first released through Efterklang's Developed platform in May 2021. For five days, fans and friends were invited to collaborate by using their eyes and cameras to respond to the song while listening to it. In total more than 800 people from 49 different countries participated, and their photos now form the music video for ‘Hold Me Close When You Can’. The photos have been edited to the song by Matt Felstead, and the video's director credit is shared by everyone who contributed.

We have built the Efterklang Developed platform/app with London creative agency MARRIAGE, with the purpose of bringing listeners closer together. The video is not about presenting our music in the most impressive and flashy way, it is about collaborating. We want to create together with the listeners and concert attendees, and we keep searching for new ways of doing this. 

Efterklang Developed allows listeners to hear a new song for the first time before its official release, and to respond to it by taking photos while the track plays. We loved the simplicity and the symmetry of it, and we were excited to see how people interpret the music through their own reality. It was amazing to see what everybody gave to each other.

Wednesday September 22nd 11:00 CET Efterklang Developed Event #2 will begin. Please join here.

Rasmus StolbergEfterklang, Developed, Windflowers, Hold Me Close When You Can