Xerox Ros & Eftercopy?

September 28, 2010 by Rasmus

Sigur Rós just posted a very interesting post on their blog. Interesting in the way that you get offended on their behalf and also interesting because it describes a hot topic and widespread standard in the TV ad business today.

Have you ever watched a TV ad and thought that the music reminded you of a song you know by a band you like?

Quite often bands willingly let TV ads feature their music in return for a fair compensation, but just as often TV ads feature music that is copying original artists. Sometimes the similarity is just too much and it makes your stomach turn. The Sigur Ros blog post showcases a line of these bad examples.

Recently we got contacted by an Efterklang listener in Brazil. He wanted us to watch this new and expensively produced TV ad for Brastemp. A huge local company owned by Whirlpool Corporation. The music in their ad is so heavily inspired by Modern Drift that it for sure made our stomachs turn.

Let us know what you think?

The Brastemp TV ad

Here is our video for Modern Drift

Posted in Efterklang


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